I was asked to share my recollections and perspective of this most tragic day for a remodeling industry publication. I truly apologize if this article and/or my thoughts and actions from then offend anyone.

In 2001 I was the sales director for a large home improvement company in New Jersey (the photo is from that time). September 11th was a Tuesday. While 9/11/01 is a day that no one will ever forget, I remember the day of the week because we had a very expensive full-page ad running in a major newspaper that day. Needless to say, that advertisement was useless. Continue reading →