Last week a Clark, New Jersey homeowner called a remodeler about getting some work done. The woman asked, “Do you know Neil Parsons?” The 25 year old remodeler answered, “Yes, I do!” She explained that Parsons Construction did work on her home almost 30 years ago.
The moral of the story: In business it is important to build a brand. Be memorable, leave an impression, and hopefully, most often, it’s a good impression. Continue reading